Based in Switzerland, Sport Nation actually launched prior to the World Cup in 2014 and targeted the football market by putting former Tottenham Hotspur and Manchester United player Alan Brazil front and centre of their coverage. Back then it was known as Bet On Brazil, being rebranded to become Sport Nation in 2017. The rebranding meant that they had to re-build customer trust, so they worked hard to create a fresh imagine as a bookmaker that wanted to win over customers.
One of the ways in which they did that was by offering decent live streaming, as well as by ensuring that their football coverage was amongst the best in the business. They back their excellent sportsbook up with a decent casino that includes live options of all of your favourite games, so they’re not likely to disappoint anyone looking for a company that likes to do all of their betting in the same place. If you’re the kind of person that likes the latest thing then Sport Nation should appeal.
Argyll Entertainment have decided to rebrand Bet On Brazil, the site that was launched ahead of the European Championship in 2016, as Sport Nation. The name change comes at the same time as a shift to the SB Tech betting platform, meaning that there are significantly more betting markets and access to live casinos and slots for customers.