Casino users will recognise the title of site thanks to its links to roulette, which gives you a helpful clue about what the company behind it specialises in. With a casino, live casino and poker all on offer, 32Red has got a specific target audience that love using its various wares. Based in Gibraltar, 32Red has worked hard to provide the best casino experience possible to users that sign up and that is shown in the fact that the site regularly wins mystery shopper ratings.
Plenty of people enjoy the slots, roulette and live casino offerings of 32Red, but some people like to broaden their horizons into the world of the sportsbook so 32Red has worked hard to have you covered there, too. They’ve opted for the more mainstream options rather than spreading themselves too thin, so football, tennis and horse racing lovers will be pleased enough by what they find here. That’s not to say that other sports aren’t covered, of course, just that the mainstream ones are the best.
The company, Kindred Group, have acquired gambling site, 32Red, for a cool £175 million in a bid to expand into the betting market. The group is also responsible for Unibet and Stan James.
32Red are one of the giants of the online casino world and with sites available in 13 different languages they are a truly global casino. Accounts can be operated in British Pounds, as well as US, Canadian and Australian Dollars and in addition to the main and live casinos the company offer sports betting and their poker and bingo suites.
They are multi-award winning, with numerous “Best Casino” titles, prizes for Player Support and, the one which they are most proud of, Best Online Casino of the Decade, awarded by player advocacy and watchdog site Casinomeister.
The company are British, although they are based in Gibraltar, one of Britain’s overseas territories, and since 2005 have been listed on the London Stock Exchange. They are licensed and regulated by the Government of Gibraltar and in addition are recognised by eCOGRA as a “Safe and Fair” casino, as well as boasting various other industry seals of legitimacy.
All of their offerings, be it poker, bingo or the casino are highly polished, with their experience (the site was founded in 2002) shining through. They have recently moved into sports betting and through shirt sponsorship deals with Premier League football sides, first Aston Villa and then Swansea, they have sort to quickly promote their brand. The ability to engage in such expensive sponsorship arrangements is a good indication of their financial stability and clout and yet another sign that this is a trustworthy company.
All in all we have very little to say against 32Red. Their Microgaming-powered casino has a huge range of easy to use (download or instant) games and features, including huge progressives. Their poker, games and casino offerings are equally broad and efficient and customer service is excellent, with provision by live chat, email, telephone (free in the UK, Canada, Japan, Holland, Germany and Australia), all 24/7. So 32Red, a big, fat well done to you!