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The interesting thing about Unibet compared to plenty of other bookmakers is that the company made its name in Europe before moving to the United Kingdom rather than the other way around. On the one hand that means that the bookie doesn’t boast quite the same presence in the British betting psyche as some of the bigger hitters, but on the other it means that Unibet’s coverage of European markets is often significantly better than some competitors.

The fact that Unibet is maybe not as well known as a bookmaker than some other companies means that they do what they can to appeal to punters, including often offering decent odds in the big tournaments. There’s also excellent market coverage, so if you love having a flutter on slightly more obscure sports then it’s definitely worth checking out what Unibet have to offer. The variety on offer in the company’s sportsbook is backed up by a decent casino and poker offering, too.

Unibet News

Unibet Purchases Stan James for £19 Million

July 10, 2015

Swedish company, Unibet Group Plc, has agreed a deal worth £19 million to buy the online side of British bookmaker Stan James, as well as ownership of the brand name. The deal does not include the high street shops, which will continue to operate under the Stan James name for a limited time.

About Unibet

Unibet are one of Scandinavia’s biggest sportsbooks, and they have a few! The company have been around since 1997 and in that time have managed to create a brand and player database that many would be highly envious of. But, it’s been the hard work and dedication of strong team behind the brand that has made them into who they are today, and with the ability offer up sports, casino, bingo and poker options, makes them one of the more powerful gambling groups in the world.

Unibet are one of the biggest bookmakers in the world and in 2015 were proud to report that they had gross revenue numbers of over £350 million. They now employ over 1,000 people and have numerous headquarters in Australia, Belgium, Denmark, Estonia, France, Gibraltar, Italy, Malta and the UK.

What Unibet do so well these days is provide the complete package. They offer up all forms of online gambling, but they do it in manor where each have a very equal president over the next, meaning that none get left behind.

Since the company came into light in 1997, there have been mixed reports as to how well they were ‘really’ doing. But, these days they are as strong as they have ever been and their base in Malta has allowed them to be regulated by the UK Gambling Commission.