Is a company putting its tongue firmly in its cheek and leaving it there important to you? If so then Paddy Power will be a site you’ll love. The Irish bookmaker has made the headlines more than once for being somewhat controversial in the past, whether that be by offering odds on the first species to become extinct because of an oil spill or by hiring Ryan Giggs’ brother in order to talk about loyalty being dead. As a company Paddy Power has never taken itself too serious, knowing the use of publicity in ensuring popularity.
When it comes to the markets and coverage offered, though, Paddy Power are deadly serious. They know that getting punters onto the site is one thing but once they’re there they need to be presented with things that they want to bet on. That’s why they offer plenty of different markets, specialising in football and horse racing as well as the likes of television and politics. If there’s a big event or sport tournament on then you can be certain that Paddy Power will be front and centre in terms of offering things to bet on.
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Paddy Power have launched a ‘Save Our Shirts’ campaign, encouraging companies to remove their logos from the front of football shirts. It comes in the wake of the company releasing a ‘spoof’ Huddersfield Town Football Club kit that had the Irish betting company’s logo emblazoned across the front. Instead, the Terriers will play this season with no logo on their kit as part of the campaign.
While Paddy Power Betfair have rebranded to Flutter Entertainment, the high street names Paddy Power and Betfair will still operate for now under the same names and branding. The news comes as the company looks to expand with the name perhaps a nod to Flutter, an exchange company that Betfair acquired in 2002.
Paddy Power could lose up to £500,000 after deciding to pay out early on Manchester City to win the Premier League title. They’re currently eight points clear of rivals Manchester United, though only fifteen games have been played. With the Manchester derby coming on Sunday, it could be a risky decision.
Betfair and Paddy Power have completed their merger, with the new company likely to have a turnover of in excess of £1.1 billion. It will combine the online offering of Betfair with the high street shops of Paddy Power to create a business with a 16% market share, making it one of the biggest in the world.
About Paddy Power
Paddy Power have been at the top of the gambling industry for a number of years now. The company have been able to not only produce a fantastic sportsbook, but also a great casino, bingo hall and poker room for their punters. Whilst it’s not uncommon for companies to offer all four of these gambling variants, it is uncommon for a company to be successful in each section.
One of the backbones to their success has been their willingness to listen to their punters in order to improve. It may seem like an obvious notion, but you’d be surprised to se how many gambling sites turn a blind eye to feedback both good and bad.
As you’ll likely know already, Paddy Power are on of Ireland’s most successful exports. The company have been based in Dublin for decades now and have managed to bring that Irish charm into a pretty cutthroat industry very successfully. What’s been refreshing about seeing a company such as Paddy Power become so successful is that they have done it their way, often using the power of comedy to really break down barriers between themselves and their player base. You only need to look at their Twitter account – the most followers of any bookmaker – to see just how funny they can be!
Whilst still holding their head office in Dublin, Ireland, Paddy Power are licensed in the Isle of Man and have gained their regulations certificate with both the Isle of Man Gambling Supervision commission and the Gambling Commission for Great Britain.
The company have spent a huge amount of resources and time into their advertising campaigns and sports tournaments around the world. The infamous slogan ‘We hear you, Paddy’ will be ringing around at most major tournaments, but that’s been the charm of this increasingly popular company.