888 have ploughed a furrow into the betting market by being the definition of a one-stop shop for punters. Probably best known for their casino and poker offerings, their sportsbook has gone from strength to strength in recent times. That’s no real surprise, given the company’s been in business for more than twenty years so the people at the top know what works and how they can keep improving. The company’s longevity also means that they’re hot when it comes to banking options.
In the world of online betting you’d be forgiven for thinking that the word ‘solid’ was invented for 888. The key attribute that most sports bettors will be pleased to know that they have in their favour is the fact that their odds are always competitive. When you pair a decent depth of market with a decent set of odds you have a win-win for the punter. It’s also something of a winner that the brand is so well-known and so powerful, meaning that you can bet with them with a feeling of confidence.
888 Holdings have acquired BetBright for £15 million. The Irish-based bookmakers offices and technology for their poker, bingo, casino and sportsbook all now belong to 888 Holdings, which will look to integrate them into its own business in the coming weeks and months.
888 are really starting to take a stronghold on the gambling industry and are now widely regarded as one of the biggest to offer all 4 forms of online gambling; sports, casino, bingo and poker. What’s impressive about the company is that they don’t really have a weakness in their offerings and as a punter, you could easily sign up to a company such as 888 and never need an alternative, no matter which gambling discipline you were wanting to play.
888 have been in the industry since 1997 and were originally set up as an online poker room. Whilst poker is still very much associated with the brand, it could be argued that they now have more successful casino and sportsbooks and it’s here where the company invest the majority of their time.
They are based out of Gibraltar and are licensed by the Gibraltar Gambling authority for all forms of their online gambling holdings. They are also still owned by Avi and Aaron Shaked, who founded the company and decided to move them from their Antigua base to Gibraltar in 2006, which incidentally was also the year that they underwent a massive re-brand.
The companies hard work has been recognised by several of the gambling awards committees over the years, with none more prestigious than winning Online Bingo Operator of the Year in 2012 by IGA Gaming Awards.